THE INAUGURAL EVENT OF THE CO-MARKETING BETWEEN PREGEL AND MOVIEMAX AT REGGIO EMILIA

On Sunday 14th June “Gelateria 90” of Reggio Emilia (www.gelateria90.com) was transformed in great style to welcome the presentation of the HAPPYGELATO SPAZIALE taste, created by PreGel on the occasion of the forthcoming release of the film PLANET 51 produced by Moviemax, a leading company in movie distribution and production that, starting this summer and for the future, has chosen to collaborate with PreGel to promote the film all over Italy. 

Hollywood choreographies, blowups of the characters in the film everywhere, green lights, waiters dressed in the theme, nothing was left to chance in order to recreate a truly unique atmosphere that excited and attracted almost 3,000 happy people to the gelato shop.

The event, at Reggio Emilia, PreGel's headquarters, also geared to launching a new phase of amazing gelato shop parties with the Spatial Happy Gelato theme and promoting the taste with the rich Kits linked to the film, has had a strong impact also on the regional press: on the “Giornale di Reggio” and the “Resto del Carlino” lengthy articles were in fact published on the day of the national launch of the joint operation between HappyGelato Spaziale and Planet 51, the most highly awaited cartoon film for the coming Christmas 2009, whose plot is based on a contrary invasion by a terrestrial astronaut of a highly likable alien planet.

To find out more, about both the promotion for Spatial Happy Gelato and the awaited release of the film:

www.happygelato.com
www.planet51.it