SPATIAL HAPPYGELATO AND PLANET 51: A CASE OF SUCCESS “EXPORTED” TO THE IBERIAN PENINSULA TOO

It’s official: the new Spatial taste of the Happy Gelato family (www.happygelato.com), dedicated to those nice alien stars of Planet 51 (www.planet51.it), will be landing immediately in the numerous gelato shops of the Iberian Peninsula too. 

From August 2009 to Christmas, when the Colossal 3D animated film is coming to cinemas all over the world, the best Spanish gelato shops are going to be dyed green: posters and taste markers for the operation, fun theme parties animated by street artists, tastings organized in the main plazas and cinema shows: these are just some of the occasions offered for this important collaboration, framing a co-marketing agreement reached between the company of Gavasseto and DeaPlaneta (www.deaplaneta.com), the multinational company distributing the film in Spain. On the website created by DeaPlaneta, www.planet51.es, there is also going to be a list of all the Spanish gelato shops where it will be possible to taste Spatial HappyGelato and receive fun gifts of gadgets marked Planet 51.