HAPPYGELATO POP AND ALVIN INVADE GELATO SHOPS!

The new taste in the HappyGelato family has finally arrived, to the rhythm of music and joy, accompanying the release of the “Alvin and the Chipmunks” DVD, now being distributed at last!

The new entry in the family of tastes under the common brand of HappyGelato (www.happygelato.com), with the fizzy name of POP, this time links PreGel to the colossus of global entertainment, Twentieth Century Fox, ready to distribute the famous sequel of Alvin on DVD and BLU-RAY HD.
The gelato has just the right colour for the film’s amusing chipmunks: a young combination, mixing the delicate taste of milk and almonds with crispy chocolate.

By choosing the new taste, the Gelato Makers who subscribe to the promotion will receive a Kit dedicated to the film’s characters: many customized “Alvin and the Chipmunks” gadgets to give out to customers, as well as a countertop display and the specific taste marker for the point-of-sale.
From May 2010 then there is going to be a super promotion, for these 2 authentic Superstars of fun and taste: Alvin and HappyGelato POP.

As of the beginning of May 2010, a new super initiative for these two veritable Superstars of fun and flavour: Alvin and HappyGelato® POP. To involving as many consumers as possible, HappyGelato® POP will sponsor the Right Time on Latte e Miele Radio, one of the main radio stations on the national territory.

Listen here

http://www.lattemiele.com/