PRESENTATION OF 2009 NOVELTIES IN ITALY

In light of the huge success of this year’s La Via dei Gusti event held at its headquarters in Reggio Emilia, PreGel has decided to give its more distant customers the opportunity to get familiarized with the new products for the year 2009, including all the sales and marketing initiatives scheduled for the coming season.  

The Local Demonstrations, offered throughout almost all of Central and Southern Italy, began in late January and will continue until the end of the month of March, ranging from Lazio, Abruzzi, Campania, Calabria, Puglia and Basilicata to Sicily.  

Also during these meetings all the participants were presented with the recipe book entitled “Tutto il mondo in un gelato”:  this fine book has been made thanks to the collaboration of expert gelato makers from all over the world, who shared their best recipes with the staff of “La Via dei Gusti” (www.viadeigusti.com), thereby basically putting them at the disposal of their colleagues on the Italian market.

Here we give a list with the dates of the meetings for training and presenting novelties scheduled for next month.  For further information and to take part you can contact your local agent or write to marketing@pregel.com.

 
March 2009